A call to action (CTA) component on a website is a design element that is used to encourage visitors to take a specific action, such as signing up for a newsletter, downloading a guide, or making a purchase. A CTA component typically includes a button or link with a clear, compelling call to action message, such as "Sign up now" or "Learn more". It is usually placed in a prominent location on the page, such as near the top or in the middle of the page, to make it easy for visitors to find and interact with. The CTA component is an important part of many websites, as it helps to drive conversions and engagement by encouraging visitors to take the next step and become customers or subscribers.
You should use a call to action (CTA) whenever you want to encourage visitors to take a specific action on your website. This could be to sign up for a newsletter, download a guide, complete an application, or any other action that is important to your unit/department. A CTA is an effective way to direct visitors toward the next step in completing a task and to help them move from being passive visitors to active and engaged users.
To add a Call To Action Paragraph to a page select "Add Calls to Action" in the Top, Middle, or Bottom paragraph section.
