Content Strategy

What is a Content Strategy?

A content strategy sets the foundation for the creation, structure and governance of content. You should apply a content strategy when building or redesigning your property. Your strategy should set the baseline for which you measure the success of your web property.

Our Procedure

Identify your business needs, user needs, and set measurable goals.
Design and organize your content around your users.
Plan your content. Set up a production calendar by scheduling and assigning tasks to your team.
Review your content, goals, and metrics at regular intervals and adjust where necessary.

Governance and Goals

Outline roles, responsibilities, and set goals for your web property.

Understanding Your Audience

The better you understand your users, the more likely you will build a property that works for them. Spend time understanding what users want and need to inform the creation and structure of your content.

Measuring Success

A content strategy aims to deliver improved content to businesses and people. It is important to set goals and measure the output of your strategy so it can continue to improve.

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Content Strategy Workshop

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