A content audit will help you to plan and budget for content improvement and reduction projects. It will also give you baselines, so that you can report on what you have improved during the content lifecycle. Your content audit should include a content inventory as well as a report or review of your property analytics.
Content Strategy Designing Content Around Your Strategy
Audit Your Content
Planning Content Around Your Goals
Use the content audit to take action in improving your existing content. Out-dated or inaccurate content should be updated or removed. New content should be created or rewritten in plain language and should directly address one or more of the user needs and/or business goals that you identified earlier in the process.