Siteimprove is a self-service application available to all UK site owners to give the insight they need to work towards improving the quality and accessibility of their sites. Siteimprove can also be used to optimize a website for search engine discovery and to capture basic website analytics to help prioritize improvement efforts.
The Siteimprove crawler runs every 5 days to store an up-to-date version of the site, along with any issues that are found. These issues are sorted into categories such as Quality Assurance, Accessibility, and Search Engine Optimization. With the issues found and sorted, users can begin to optimize and improve their site. And with the embedded analytics script on most of the sites, users are able to see page views and clicks on PDFs to help prioritize these improvement efforts.