Salesforce is the software that stores recruitment records for UK. A report is generated weekly from Salesforce detailing recruitment activity for graduate programs to aid in their recruitment efforts. The reports are delivered to a general inbox identified by the college and/or program leaders. Individual email address are not accepted. Inbox owners should distribute the reports to those responsible for program recruitment. You can use Outlook forwarding rules to automate this process.
Graduate Program Lead Reports
How Reports are Generated and Shared
Understanding Recruitment Reports
- Reports send weekly on Mondays. Even if no leads have been collected in the last 14 months, you will receive a blank report.
- The link to view the report in Salesforce will only work for those who already have Salesforce access. For most people, you should view as the csv.
- The csv reports are alphabetically sorted by Full Name. Sort by the “Created Date” to see the most recent activity (Note: Students who start an application might have additional lines noting any additional actions. For this reason, we recommend having a different message for application starters than the message you send to RFI submitters, etc.).
- The reports contain all leads acquired in the last 14 months
Recruitment Report Field Definitions
- Recruitment: Program of Interest - The program named used by Marketing
- Term - for those who started an application, the term they selected on the app
- Student Status definitions are:
- Inquiry - a lead who has demonstrated interest in your program through a request for information, registered for an event , or other connected source.
- Inquiry App Starter - a lead that has started their app to your program
- Created Date - the date the student took the action noted
- Source - where the lead became known to us
- Universal RFI: Graduate - The interest form owned by Central Marketing
- Application - Slate
- Attributor Channel - For leads where marketing attribution is available, the channel is reflected here
- Attributor Channel Drilldown 1 Domain - For leads where marketing attribution is available, the marketing source is reflected here
- Contact ID - this can help the Salesforce team find this record if needed
- Recruitment ID - this can help the Salesforce team find this record if needed
What Should You Do With Leads?
Program representatives are encouraged to reach out to their leads by sending a personalized email and/or a phone call, specific to your program and appropriate to the most recent action taken by the prospective students (i.e., RFI inquiry vs started an application).
Request a Recruitment Report
Not receiving reports?
Submit this form to request a recruitment report for a graduate program.